
For years, cheap beer and school spirit have enjoyed an inebriated coexistence, adding countless decibels to college stadiums every fall.
Into this scene, courtesy of Anheuser-Busch, come Bud Light’s fan cans, special-release items decorated with a university’s colors—gold and black, for example, for Colorado, purple and yellow for LSU.
This seemingly innocuous marketing ploy has its detractors, as might be predicted, most of them university administrators. “We think it’s an ill-conceived and inappropriate campaign that runs counter to our collective efforts to combat underage drinking,” sniffs Jack Dunn from Boston College. (more…)