Bill Bergman

On the strength of his deep and varied background in advertising and publishing, Bill has built the Bergman Group from a one-person consulting firm to a full-service integrated communications company with capitalized billings of $20 million. A New Orleans native with an M.B.A. from Southern Methodist University in Dallas, Bill began his career in research with the BBDO advertising agency in New York City, working on a variety of accounts, including Campbell Soup. After three years in Manhattan, he joined The Richards Group in Dallas as vice president/account director. His work on the Time Inc. account for the Richards Group prepared Bill for his next positions as circulation director and director of marketing and creative services for Newsweek, again in New York. In 1989, he formed the Bergman Group, which, specializing in publishing, numbered among its accounts more than 30 magazines. After selling his agency to Ross Roy, Bill became chairman of the Virginia division of Earle Palmer Brown. In 1995, he formed the current Bergman Group, based in Richmond, Va. He has been an adjunct professor of advertising at Virginia Commonwealth University and is now an adjunct professor of marketing in the Robins School of Business at the University of Richmond.